Informational Flow Model: A case study in the textile and confection sector

Consumer-oriented companies are pressured to seek for constant innovations in short term for product launches. Thus, to become competitive, they use processes and tools that can qualify information for decision making. The objective of this study is to apply a reference model of information flow in small company in the textile and confection sector, to increase the responsiveness to product development teams and the commercial area. The methodological approach is qualitative, developed through the case study, characterizing it as of an applied nature. The results suggest the importance of seeking greater alignment of the commercial and marketing teams in product planning, providing a more comprehensive view of the activities and information channels that guide each element of Product Planning and Development (PPD).