Organizational Attractiveness Dimensions and Workplace Authenticity Relationship

Organizational attractiveness is an important subject of employer branding and has five main factors that listed social, market, application, brand and economic value. These are mainly common factors about that which criteria can be more effective on employees. Authenticity at work can be generally defined that being your true self and acting like that. Authenticity is also an important issue for people's physiological needs at work. Therefore, workplace authenticity and organizational attractiveness dimensions could be related with each other and may authenticity could be a new factor of attractiveness. Because, workplace authenticity affects work engagement and satisfaction in a positive way. In Turkey, there has been no study in this area to provide any empirical evidence about that authenticity is one of the effective factors of organizational attractiveness. This research has focused on to investigate authenticity with its importance level of employees' perspective. The relevant studies and literature review on organizational attractiveness and workplace authenticity are critically reviewed and analyzed. 235 professionals participated in an online survey from top three big cities which are Istanbul, Ankara and Izmir in Turkey. From the age of 22 to 55, in many different sectors and hierarchical level of professionals were participated in this survey. The results showed that authenticity could be an effective dimension of organizational attractiveness as perceived by professionals. Therefore, authenticity may be a beneficial factor and can be used in employer branding strategies.