DAMPAK NON TARIFF MEASURES (NTMs) TERHADAP EKSPOR UDANG INDONESIA

This study aims to analyze the impact of non-tariff policy on shrimp and processed shrimp in Indonesia. To analyze the impact of NTM on Indonesia's shrimp export, this study uses gravity model with panel data. Variables used are export volume of Indonesia's shrimp and processed shrimp, GDP of export destination countries, real exchange rate, economic distance, import duty and NTM variables (SPS and TBT). This study shows that NTM has negative impact on shrimp exports. The imposition of TBT in export destination countries has a greater negative impact on shrimp export c than SPS. The shrimp export volume to the partner countries appliying TBT is 30,2% lower than countries that not applying TBT, while exports to cpuntries imposing SPs is 21,3% lower than countries without SPS. This fact indicates that Indonesia's exporters has not been able to meet standards and requirements applied by export destination countries. Therefore, the government is expected to provide assistance to the exporters by providing market information, regulation and requirements in export destination country. In addition, the government also needs to provide support so that exporters could meet the standards and requirements applied by export destination countries.