Analysis of the Influence of Personal Factors on the Consumption of Contemporary College Students

College students are the constructors of the future of the motherland, and are highly regarded by the society. This paper analyzes the relationship between personal factors and consumption of college students. Among all kinds of factors that affect college students' consumption, personal factors are the characteristics of college students themselves, which are the most essential factors. Through in Jiangsu province, Gansu and Shanxi, and other areas between ordinary colleges and universities use the means of questionnaire survey, this questionnaire and statistics, college students, the questionnaire data processing using EXCEL software. In this paper, the consumer is our research object, in consumer spending, to explore the influence of personal factors on the consumer, including gender, grade, traits of character, conformity, state of love and so on. In the statistical results of the sample, the author studies the consumption characteristics of college students, finds out the main personal factors that influence the consumption of college students, and makes Suggestions for the formation of the correct consumption concept.