Changes in Taiwan's Economy and Consumption After the End of the Epidemic

This article examines the impact of 19-COVID-19 on Taiwan's economy from the end of 2019 to June 2020. The epidemic has caused a huge impact on the sales of brick-and-mortar stores. Consumers are reluctant to buy products and consume abroad, including catering industry, tourism industry and transportation industry. We mainly investigated consumers' purchase of physical stores and virtual stores, and found that consumers liked to sell and buy in virtual stores and platforms during the outbreak of the epidemic. In Taiwan, when the epidemic was about to end in late May and early June, consumers gradually changed from virtual stores to physical stores. Such a change can be seen that consumers have gradually changed from virtual stores to physical stores. This study mainly investigates the relevant factors such as consumers' buying behavior, government policy incentives to stimulate consumption, and impulsive buying behavior change. We surveyed consumers with a sample size of 150 and recycled 123 copies. The main purpose is to investigate whether the difference in consumer satisfaction is caused by the epidemic. This study finds that the overall epidemic situation has a positive relationship with consumers' buying behaviors, including online shopping during the epidemic and offline buying after the epidemic, which has a certain impact on consumers' buying behaviors.