COLORS: THE EMOTIONS AND IMPRESSIONS THEY EVOKE

In the words of Oscar Wilde, Mere color can speak to the soul in a thousand different ways. I too believe that colors are an inseparable aspect of every individuals life and play an essential role in our perception of the world. People often underestimate the power of colors and consider them to be just a breathtaking result of the refraction of light, but few understand the way in which this wide spectrum influences almost every moment of our life. The suitable use of colors is extremely important, as each color conveys a different mood, message, and impression. Each color symbolizes an emotion which in turn influences our decisions and behavior. The goal of this article is to highlight the relationship between colors and emotions and explain how this knowledge is used beyond the canvas, in movies, logos, cultures and therapy. For this article I compiled the views of many color psychologists, studied charts to understand peoples color preferences and tracked down the relevance of colors across cultures and professional fields. I watched videos where people have objectively documented their emotions on seeing a color and then narrated their story. At the end, this process has confirmed an inseparable connection between colors, emotions and impressions.