ATTITUDE OF FARMERS TOWARDS THE ACTIVITIES OF PRIMARY AGRICULTURAL CO-OPERATIVE CREDIT SOCIETIES IN KOTTAYAM DISTRICT OF KERALA

PACS were introduced in India to meet the credit needs of farmers. The study has been conducted to find out the attitude of beneficiaries and non- beneficiaries towards the working of PACS and to find out the association between socio-economic profile and attitude of respondents. A non- random sampling procedure has been used to draw a sample of 120 respondents of which 60 were beneficiaries and 60 were non-beneficiaries, from changanassery taluk of Kottayam district, Kerala. The study revealed that more than two fifth of beneficiaries (41.67%) were having medium level of attitude followed by low (36.67%) to high level (21.67 %). Among the non- beneficiaries majority (58.33%) were having low level of attitude followed by medium (31.67%) to high level (10%). It clearly shows that most of the farmers are not satisfied with the working of PACS. Hence the officials should take immediate actions to improve the performance of PACS.