ON THE HOMO SOCIONOMICUS (HS) MODEL OF RATIONALITY

The economic behaviour is modelled, logically and quantitatively, on the basis of the assumption of rationality, understood as the means-to-goal suitability, representative of this approach being the famous model of rationality homoœconomicus. Although this model has been adjusted, amended, and reformulated in order to bring it closer to the real man, all these "improvements" have proven to be simple superficial changes, not producing a qualitative leapin shaping the pattern of economic behaviour. The paper aims to start not from an economic perspective on human action, but from a social/sociological one. In this context, the study introduces a series of axioms that focus not on the economic interest, but on the social one, proposing a new rationality model of the individual, respectively of the group, namely the homo socionomicus rationality model. Finally, the study performs a qualitative analysis of proposed axioms demonstrating their consistency, coherence and completeness.