Factors Affecting Intention to use Google

— There is lack of scholastic exploration on expectation to utilize Google search mobile application, particularly with regards to rising economies like Malaysia, consequently the objective for this research is to investigate factors influencing aim to utilize Google search. The research gap will be filled by utilizing a quantitative exploration approach. Research findings have found that lack of ease of use, lack of relative advantage, and lack of observability are problems that have lowered Malaysian online users' intentions to use Google search. Both mobile application developers and marketers of Google Malaysia from Alphabet Inc. are ought to invest proactive managerial involvement and the stronger the communicational advantages, to encourage exploitation by means of policies promoting digital infrastructure, to make opportunities more visible, to increase consumers' intention to use Google search.