The Value Chain Strategy of Agribusiness of Etawah Crossbred Goat Milk toward the Industrial Revolution 4.0 Era in Sumberdem Village, Malang Regency

Animal husbandry of agribusiness is one of the plans in a part of agriculture system. the purpose of this research was (1) Identified the goat milk value chain in the Wonosari sub-district, (2) Analyzed the goat milk value chain in the Wonosari sub-district, (3) Knowed the added value advantages of goat milk in the Wonosari district. The research was conducted in February 2020 in Wonosari District, Malang Regency. Based on the results of the analysis that has been done, it was found that the value chain of milk processing until the consumer produces two value chains, namely marketing is done online and offline. Offline marketing is marketing done by stalls that take products at the dairy house, while online is consumers who buy using social media assistance such as Instagram and WhatsApp. the profit analysis found that the highest profit was found by the flavored skim powder product, which was 1,500,000, IDR followed by pasteurized milk products of 500