Analysis of Factors that Affect on Optimization of Residential Sales in Tasikmadu – Malang City

Basic human needs consist of three things clothing, food and shelter, for that everyone will always try to meet these basic needs. After the needs for clothing and shelter are met certainly everyone will try to satisfy housing needs in every level of public life by taking into account desire and capability. Based on Rencana Detail Tata Ruang (RDTR) Bagian Wilayah Pengembangan (BWP) North Malang planned residential zone development is planned to cover an area of approximately 1.610,90 hectare. This research using descriptive statistical techniques, with this technique analysis, influence factors determining of development housing demand will be analyzed. Multiple linear regression used to determine how much influence the independent variables off the dependent variable. Linear programming that relies on mathematical models or symbolic models as a container to find optimum limit that must be achieved to maximize profits. Determination of housing purchase is influenced by factors of house prices, facilities available, home location, environment and income both simultaneously and partially; price factors, available facility factors and environmental factors predominantly influence the purchase of housing; to get the maximum profit, then the optimal composition of the type of houses being built is type 45/98 (A) 54 units, type 50/112 (B) 0 units, with the benefit of Rp. 13.260.870.000,- for Patraland Palace and type 45/72 (A) 96 units, type 50/84 (B) 0 units, with the benefit of Rp. 23.610.280.000,- for Royal Atletik Residence.