Focus on the Supply-Side Innovation of the Elderly Tourism Market

With the deepening of China's aging society, the elderly tourism industry has gradually become popular. However, the current elderly tourism market has problems such as prominent contradictions between supply and demand and lack of pertinence in tourism products. Therefore, we will thoroughly explore the current situation of the elderly tourism market in various parts of our country. Based on this, it is of great significance to propose corresponding supply-side innovation measures. This paper is mainly based on the characteristics of the elderly and their tourism motivations. After screening, 13 evaluation indicators are selected. After reverse standardization of the reverse indicators, they are entered into SPSS 20.0 together with the data of the remaining indicators. The 31 Evaluation of the supply capacity of the provinces, municipalities and autonomous regions in the elderly tourism market. The results found that the performance gaps in the three main factors of each region are large, and the clustering obtained based on the comprehensive factors also shows that the regional differences in supply capacity are obvious. Finally, from the perspective of three main factors, suggestions for the development of the elderly tourism market are proposed.