EDU-BUSINESS: PREREQUISITES FOR COMMERCIAL QUALITY MANAGEMENT IN UKRAINIAN HIGHER EDUCATION

Commercial methods of quality management in higher education are currently being applied in Ukraine. This article addresses the question of whether commercial methods of quality management can be applied in the context of higher education. This problem is important because the commercial quality management methods introduced by Ministry of Education and Science (as part of the updated HEIs financing system), by National Agency for Higher Education Quality Assurance are based on the assumption that "edu-business" has "customers" who pay for "service". If these conditions cannot be applied to higher education, then the existing commercial methods of quality management are not applicable to HEIs and methods of quality management need to be rethinking, modifying and clarifying.