Global consumption society and It’s globalizing tools

All people consume, but some consume less, some consume more. It is not possible for people to live without consumption. Consumption, which has vital importance is at the base of the Maslow pyramid, and it is about the necessary and basic needs of people. Mandatory consumption is a requirement that arises from natural needs and can be tailored to individual preferences. Mass consumption does not originate from an inherent need and choice, but from socially learned and taught options. While it is essential to work in the automotive industry and to produce cars in the production society dominated by Fordism, the meaning of having a Ford car in the consumer society has become more critical. Mass consumption is a non-functional symbolic consumption taught by brand / image marketing in symbolic consumption taught in encouraging advertising campaigns for brand and image marketing; it is not the functionality that matters in the mobile phone used, the sports shoe worn, the watch worn, the bag which is carried and every other object, but what matters is the value of the symbolic meaning that the brand carries and reflects on the object. In this study, it is aimed to make an analytical critique of the consumption style, where the need for consumption is not based on a natural choice, instead which is socially taught and the symbolic value overshadowed by the functionality of the consumed commodity. Within the scope of this study, the new consumption tools which have become icons of modern consumption, the connection of consumption with globalization, its ethical dimension and its relationship with social inequality are discussed.