CONSTRAINTS EXPERIENCED BY THE FARMERS IN THE ADOPTION OF IMPROVED PADDY TECHNOLOGY PRODUCTION IN NELLORE DISTRICT, ANDHRA PRADESH

Rice is the staple food crop of India and acts as the key to sustainable food sufficiency. To feed the growing population in India, the productivity of rice should also be increased to ensure food security. Hence, indirectly it revealed that in order to increase the rice productivity, improved production technologies should be adopted, for which the constraints in adoption should be eliminated. Keeping this in mind, the present study is conducted at Nellore district of Andhra Pradesh, to understand the constraints involved in adoption of improved production technologies in paddy and to provide solution to overcome the constraints.15 farmers from each of the six villages Eguvachavali and Chemmidipalem from Pellakurmandal, Kothavellanti and Sajjapuram from Nellore mandal, Mahalakshmipuram and Nelimatikandriga from Thotapalligudur, constitutes the 90 respondents for the study. The primary data was collected from the farmers with the help of a pre tested interview schedule through personal interview method. The findings of the study revealed that high cost of labors was the most important constraint faced by the farmers. Hence, Government and voluntary organizations should provide subsidy and to conduct demonstrations among the farmers to promote adoption of improved paddy production technologies.