Research on Crowdfunding Willingness of College Students to Participate in Technological Projects Based on TAM

In order to stimulate college students' awareness of scientific and technological innovation and broaden the financing channels of technological enterprises, this paper conducts research on the willingness of college students to participate in crowdfunding of technological projects based on the technology acceptance model. Taking college students with experience in using crowdfunding platforms as the survey subjects, a total of 193 valid questionnaires were received, and an empirical analysis of the data obtained using SPSS software. The research results show that expected benefits, perceived usefulness, trust in crowdfunding fundraisers, and trust in information security have a positive impact on the willingness to participate in crowdfunding of college students' science and technology projects, while perceived ease of use and trust in crowdfunding platforms have no significant impact on their willingness to participate. Based on the analysis of the research results, provide certain suggestions for entrepreneurs and crowdfunding website development.