SOCIAL MEDIA DURING THE QUARANTINE: CHALLENGES OF THE SUBJECTNESS DEVELOPMENT

The article considers the main challenges from social media on the subjectness development. The biggest stressors during the quarantine are highlighted. Some psychological mechanisms of the subjectness development and its reduction are also outlined. The presented review deepens the knowledge of both the impact of social media on social processes and the phenomenon of subjectness, which allows us to assess the situation, track social media trends of crises, especially during the quarantine infection of SARS-CoV-2. It is determined that the challenges on the development of subjectness from social media are significant, and the prevalence of coronavirus infection and the quarantine introduced to prevent it increase them, especially such factors as stress, panic waves, etc. The study is useful for developing effective and comprehensive measures to reduce and neutralize the negative impact of social media on society and the individual, and strengthen the positive, including psychological and educational. We have also proposed and defined the term "subjectness field", which means a certain space (or environment) in which an individual or community has a subjectness influence and carries out subjectness activity.