GENDER TARGETING OF RESTAURANTS’ VISITORS – REPRESENTATIVES OF GENERATION Z

The study examines the presence of persistent gender stereotypes in the behaviour of restaurant visitors. Gender stereotypes about food preferences and eating behaviour are characterized, most clearly represented in the niche of "public consumption" (food consumption in restaurants). The most typical lines of female and male behaviour in the choice of dishes in the restaurant by consumers of generation Zare highlighted, and the results of the authors' empirical marketing research are presented.