PERSUASIVE AND EDUCATIVE COMMUNICATION FOR THE PREVENTION OF FOREST AND LAND FIRES IN CENTRAL KALIMANTAN

The purpose of this study is to know the persuasive and educative forms of communication in the effort for the prevention of forests and land fires in Central Kalimantan. Involving community participation becomes necessary and important, which will be the implementation strategy. Community-based forest and land fire prevention and control systems are divided into three activities, namely: 1. pre-fire activities, which include education and counseling to the general public; law enforcement; and technical approaches through land management without burning; 2. when a fire occurs including fire fighting, evacuation of victims and localizing the place; and 3. post-fire prevention includes investigation and supervision of possible fires