ORGANIZATIONAL CULTURE ANALYSIS: A STUDY OF INDIAN IT INDUSTRY USING OCAI INSTRUMENT

The human resources of the organisation are of great significance especially in businesses like software companies with relatively high cost of soft infrastructure in comparison to low hard infrastructure costs. The people intensive organisations have always focussed on improving the performance and productivity of employees through effective use of HR practices and by providing a suitable environment. The best employers try to create the culture of mutual trust, dependency and democracy where the interest of each employee is taken into consideration. The present study explores the organizational culture of Indian IT companies with the help of OCAI. Using data from 375 professionals of selected Indian IT companies, the study found that prevailing culture in Indian IT industry is result oriented and promotes competition. The study concluded that with the entry of multinational companies in Indian market, the culture of Indian firms has become more aggressive and result oriented as winning in marketplace has become their priority.