INNOVATIVE MANAGEMENT OF ENTERPRISE COMPETITIVE ADVANTAGES

The necessity of perfection of management of enterprise competitive advantages is deterined by swift development of innovative information technologies and transformation digital processes in economy. It supposes search and development of new approaches and special purpose reference-points for implementation in the control system of an enterprise. The NBIC convergence was taken as the basis of research, which is based on the combination of nanotechnologies, biotechnologies, informative and cognitive components. Subject domains are investigated, the analysis of features of each component is conducted, the role is predefined, possibilities of introduction and effective use in the management of competitive edges. The special accent is done on the role of Cogno component in the cut of cross-cultural communicative balance of personnel and empiric research on the readiness of personnel of three telecommunication enterprises to introduction of NBIC component is conducted. It supposes integration of technologies with the corresponding pools of knowledge, high level of interaction and cooperation, which leads to a new level of development and synergism. Recommendations of advancement of transformation processes on an enterprise during the management decision-making process are set forth. The results of the research can be drawn on for the further searches of effective technologies of management of the competitive edges of enterprise with the purpose of introduction of innovative achievements and obtaining of economic effect.