ENTREPRENEURIAL DECISIONS IN THE FIELD OF INNOVATION PROJECT MANAGEMENT

The alpha-stakeholder scheme for the implementation of innovative projects has been built, which determines the strategic direction of entrepreneurial decisions. The use of the “decision tree” method is proposed, which will allow determining the most acceptable tactics before and during the negotiation process, as well as avoiding organizational conflicts when introducing projects depending on the stage of the life cycle. A two-factor matrix of strategies for negotiating between stakeholders during the implementation of the project has been built on the basis of factors: partnership and activity to achieve the goal. This allows determining the following negotiation strategies between the project stakeholders: avoidance, passive friendliness, full and partial concessions, compromise, passive confrontation, fierce and ethical competition, and constructive cooperation. A situational model based on an expanded matrix of negotiation strategies has been built and determines the ways to choose the most profitable negotiation strategy