MANAGEMENT OF SOCIAL COMMUNICATIONS OF ENTERPRISES

The article is devoted to the issues of effective management of social communications of enterprises. Analysis of the literature has shown that a generally accepted theory or concept of management of social communications of an enterprise has not yet developed; moreover, there are different approaches to defining the essence of social communications of an enterprise. The authors investigated the place of communications in management, the type of social communications of the enterprise; studied the essence and formation of communication management and, as a separate category, social networks. The analysis allowed the authors to propose a process for managing social communications. To clearly show which tools are most effectively applicable to enterprises in different fields of activity. Identify the main factors of the effectiveness of communications and social networks; identify the main obstacles to full communication