E-HEALTH ADOPTION IN INDIA: SEM ANALYSIS USING DTPB APPROACH

Technological innovations play an instrumental role in impacting the consumer choices and business expansion over the world. Electronic Health Services or EHealth is one such innovation in healthcare, but it still has a long way to go for being adopted extensively by consumers in developing nations. The research framework adopted for this study is based on the Decomposed Theory of Planned Behaviour and aims at identifying factors that would have an effect on the adoption intentions for Ehealth in India. The results from the Structural Equation Modelling revealed that the attitudinal factors contribute significantly while subjective norms do not exhibit any significant relationship to e-health adoption intentions. All the variables constituting perceived behavioural control were also found to influence intentions of E-health adoption. Behavioural Intentions assert a significant influence on actual e-health usage