VISITORS ATTITUDE TOWARDS MALL IN DAVANGERE CITY, KARNATAKA - AN EMPIRICAL STUDYJournal: International Journal of Management (IJM) (Vol.11, No. 7)
Publication Date: 2020-07-31
Authors : Kusuma M; Shashidar R;
Page : 1035-1043
Keywords : Customer attitude; shopping mall; buying behaviour;
With the changing of living discipline mall culture has transformed people shopping behaviour if there are multiple collection in the stores. In the mall we find all the products availabilities under one roof. The main objective of the paper is to identify the reasons for a visit to the shopping mall, to identify gender differences and to assess overall customer satisfaction, analysed some of the factors that influence to visit the mall, such as socio-economic profiles, income, frequency of visits, and purpose of visit etc.. A total of 100 respondents were taken, divided between 50 males and 50 females. Applied descriptive statistical analysis, graphs, frequencies, correlation and paired t-test samples using SPSS software. The study found that there is a gender difference to visit the mall, a positive correlation exists between monthly income and the willingness to spend money on the purchase of the items, and the majority of the customers are satisfied with the overall products and services.
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