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Journal: International Journal of Management (IJM) (Vol.11, No. 7)

Publication Date:

Authors : ; ; ;

Page : 1578-1584

Keywords : Online Shopping; Adoption; Purchase Intention; Purchasing Behavior; Online Shopping Experience; Internet.;

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The internet has modified the way socio-economic activities are considered around the world. Through online shopping, consumers shop as and when they are comfortable. Their preference towards online shopping has increased during the conditions of COVID-19. Online shopping is a form of electronic commerce through which consumers straightly buy goods or services from a seller via different online websites. Due to lockdown in India, customers are more relying on purchasing from different online websites like never before in their social distancing and self-quarantine compulsions. In the present study student's perception on online shopping during lockdown has been explored with the help of a structured questionnaire designed in Google form. 270 students have responded and data has been analyzed using exploratory factor analysis with the help of SPSS 26

Last modified: 2021-01-26 22:58:01