FACTORS AFFECTING SPECIAL TOURISM PRODUCT DEVELOPMENT: CASE STUDY OF BINH THUAN - VIETNAM

This paper proposes the methodology to identify and measure the factors affecting the development of specific tourism products of Binh Thuan, Vietnam. The Cronbach's Alpha and exploratory factor analysis (EFA) are utilized to complete a research model. Then the quantitative research is implemented to investigate the subjects surveyed and verified by structural equation modeling (SEM) linear analysis. It is based on the achieved affecting factors to propose implications about natural tourism resources, cultural tourism resources, tourism management, tourism environment, science and technology, and infrastructure development; and solutions including service solutions, human resource solutions, and product development policy solution.