COMPETITIVE STRATEGY AND BUSINESS ENVIRONMENT ON SMEs PERFORMANCE IN YOGYAKARTA, INDONESIA

SMEs have an important role in Yogyakarta. Currently, SMEs are faced with something difficult and task that is to maintain SMEs to remain competitive, which involves the existence also their future growth. To support Yogyakarta SMEs in maintaining and enhancing competitiveness, a theoretical framework was developed through the organization of theories and findings when studying SMEs in Yogyakarta. This framework explores competitive strategies and the business environment that affect the performance of Yogyakarta SMEs. The population in this study were SME sectors in industry groups furniture, leather goods, and food processing industries, totaling 118 business units. This study uses cluster sampling. The analytical method used is multiple regression analysis. In light of information gathered from SMEs in Yogyakarta, this examination affirms the centrality of serious procedures to pick up their upper hand. What's more, there is a negative connection between serious weights and SME execution