DO MEDIA NARRATIVES, SOCIAL SUPPORT, AND SUCCESS STATUS CONSCIOUSNESS LEAD TO ENTREPRENEURIAL ACTIVITY IN CHINA AND PAKISTAN?

Entrepreneurial activities guarantee the economic progress of a country. The acceleration of startups depends on a host of a factors. The purpose of this research is to find out how media narratives, social support, and status consciousness play role in entrepreneurial participation. By taking the global aggregates as benchmark, we compare China and Pakistan in terms of the initiation of entrepreneurial activity. Data were collected from Global Entrepreneurship Monitor (GEM) Database. GEM is a reliable database and acquires data annually across the globe. We implemented logistic regression model to analyze the data. We found mixed results in all cases of our data sets. In the global data set, all the results were as theorized. While, in the datasets for china and Pakistan, few results were conflicting with our theory. Media coverage remained a strong predictor in all case, except for new business ownership rate in Pakistan data set. Cultural support was significant except for nascent activity in china, and for TEA in Pakistan. The social status variable just showed the significant effect in