CUSTOMER SATISFACTION FROM SERVICE ASPECTS OF RELIANCE JIO: A COMPARATIVE STUDY FOR PRE AND POST PRICE HIKE PERIOD

Streamlined telecommunication holds the power of removing innumerable constraints and can bring skyscraping satisfaction to its users through its effective services. However the sudden hike in the tariffs by the telecomm service providers has resulted into the need of evaluating the satisfaction level of customers with reference to different services provided by the topnotch Indian telecom company Reliance Jio Infocomm. Paired sample t-test is applied to rate the satisfaction level of customers for different service quality parameters for both pre and post price hike period of Reliance Jio. A total of nine service quality aspects have been identified to measure difference in satisfaction level for pre and post price hike period out of which 8 aspects depicted