ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

ACTUALIZATION OF BUILDING MUTUALLY BENEFICIAL RELATIONSHIPS WITH STAFF AS A CONDITION FOR THE DEVELOPMENT OF THE COMPANY'S MARKETING STRATEGY

Journal: International Journal of Management (IJM) (Vol.11, No. 9)

Publication Date:

Authors : ;

Page : 187-193

Keywords : relationship marketing; personnel-marketing; personnel management; internal labor market; employee profitability; competence development; innovative approach; HR-technologies;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

Purpose. Human resources management remains an important area of modern enterprise strategy, as the role of personnel increases in high-tech production, and the highest requirements are placed on competencies. The goal of personnel-marketing is to influence the choice of profession and place of work. Labor carrier-the buyer evaluates and makes a decision about choosing a workplace depending on how much the workplace actualizes his ability to work and meets his expectations as an employee. Discussion. Note that the choice of a job occurs twice: when the candidate sends a resume to the company and when the candidate makes a decision after the interview. The development prospects of any enterprise are closely linked to existing market trends, knowledge of which helps to choose the appropriate strategy and directions for the development of competencies and the distribution of labor resources. Results. These circumstances actualize the study of the concept of personnel marketing, which is especially important in the context of increasing market uncertainty (sanctions, sanitary and epidemiological restrictions, etc.)

Last modified: 2021-01-29 19:02:33