DEVELOPING MARINE TOURISM BY CREATING SHARED VALUE IN COMMUNITYBASED TOURISM: A STUDY ON NGLIYEP BEACH, MALANG, INDONESIA

This study was conducted to investigate the tourism management of Ngliyep Beach in Indonesia. The ideas of creating shared value and community-based tourism were employed in this study to determine how to manage tourist attractions according to cultural values and to describe the socio-economic impact on the local community. The focus was on the needs of the community that could be fulfilled by tourism companies. This qualitative descriptive study analyzed data collected through direct interviews and group discussion forums. This study found that the root of the problems was that tourism management was not based on the local culture and did not have the trust of the community. A model that could be used by companies in collaboration with other stakeholders was proposed.