HAS THE INDIAN CUSTOMER ACCEPTED E-COMMERCE OVER TRADITIONAL BUSINESS?

Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The Indian retail market is witnessing a revolution. This era of business is marked with a high degree of dynamism. Due to technological advancement, the concept of competitive advantage is increasing day by day. Shopping at the click of a mouse is gaining popularity and most of the people prefer to buy the products online. The number of users is significantly high. The present scenarios of e-tailing market and trends have been discussed in this paper. Each and every thing now a day is based upon technology or we can say that this is the era of technology without which we cannot imagine our life. Shopping through online sites is now a latest trend of the customers. Working people don't have so much time to go to the market and do shopping. That is the reason they prefer online mode of shopping. In the past few years, online market places have become very popular among vendors, marketers and shoppers to sell, advertise and buy the products. The increase in technology provides good opportunities to the seller to reach the customer in much faster and economic way. Numerous advantages and benefits of Online Shopping influence more and more people to switch to online shopping from traditional shopping. Customers can avoid long queues in parking lot and in shopping mall during sale and festival seasons and can save this time and fuel for some other productive works. The main motive of this concept paper is to know the customer perception towards both the shopping medium online and offline shopping. In this paper we are comparing both the shopping medium and also the factors which influence customer to buy the product whether from online and offline shopping