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ENVIRONMENTAL FACTORS AND MEDIATING ROLE OF RISK-TAKING PROPENSITY AMONG SUCCESSFUL WOMEN ENTREPRENEURS IN MALAYSIA

Journal: International Journal of Management (IJM) (Vol.11, No. 10)

Publication Date:

Authors : ;

Page : 561-574

Keywords : risk-taking propensity; women entrepreneur‟s success; environmental factors;

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Abstract

This paper is to addresses the relationship underexplored, but potentially very central issue in entrepreneurship research by investigating the relationship between the risk-taking propensity and environmental factors among successful women entrepreneurs in Malaysia. Risk attitudes of entrepreneurs are well-established drivers of business success but leaving out the role of risk-taking propensity. Structural equation modelling is used to test the direct and indirect effects of environmental factors and the risk-taking propensity of the research hypotheses on a data set of 316 successful women entrepreneurs. Our results show that risk-taking propensity fully mediates the effect of environmental factors of women entrepreneurs to success. These findings lead us to believe that the perceptual framing of a situational context in the women entrepreneurs' thought processes increased and overwhelming the environmental factors concerning either they are risk-seeking or risk-averseness and responsible risk-takers through careful identification of risk reduction strategies. Therefore, the tendency to engage in a risky decision is more psychological and implications of the research are further explored.

Last modified: 2021-02-01 16:20:44