FACTORS DETERMINING CUSTOMER SATISFACTION WITH RESPECT TO ONLINE BANKING WITH SPECIAL REFERENCE TO CHENNAI CITY

In the present technological era the banking industry in the world especially in India undergo the rapid changes. The information technology has play the major role in providing the various innovative customer services for online banking customers like better tracking for transactions, multiple delivery channels for provide services for online customers. The private sectors banks put almost effort to satisfy their customer's expectation through their various efforts like their bank prompts responses, online banking securities, reliability & confidence and efficiency of website. The present study analyzed the factors determining the customer's satisfactions online banking with sample of selected private sector banks in Chennai city. The result of the proved that private sector banks websites has to offer various innovative financial services to their customers. The private sector bank has to conduct the regular survey on customer services to attract the new customers and retain the existing customers