EFFECT OF SOCIAL MEDIA USAGE ON ENTREPRENEURIAL LEADER SHIP

A quantitative study is conducted to examine the effect of social media usage on entrepreneurial leadership. Today, entrepreneurial leaders are needed in the competitive business world because they keep themselves updated with the latest technology knowledge which is helpful for the growth of their businesses. The main research question of my study is, does any relationship exist between social media usage and entrepreneurial leadership. A cross-sectional study is conducted. The data is collected, with the help of detailed questionnaire, from the sample size of 253 entrepreneurs who use social media for their businesses. The collected data is then analyzed by applying analysis and tests in SPSS. The exploratory data analysis results showed that youngsters use social media more than the elders and Facebook is the most popular platform used by the entrepreneurs. The results of the regression analysis indicate a positive significant relationship between social media usage and entrepreneurial leadership. The R square value is 0.494 which shows that 49.4% of the variance in entrepreneurial leadership is because of social media usage.