EFFECT OF SOCIAL MEDIA USAGE ON ENTREPRENEURIAL LEADER SHIP
Journal: International Journal of Management (IJM) (Vol.11, No. 10)Publication Date: 2020-10-31
Authors : Anusha Gilani Hamza Ahmad Qureshi Hafiz Muhammad Zain;
Page : 1117-1134
Keywords : Social media; Entrepreneurship; Entrepreneurial leadership; Entrepreneurs; Leadership; Leaders;
- CONTRIBUTION OF MSME IN THE PROMOTION OF ENTREPRENEURSHIP AND EMPLOYMENT IN INDIA – A COMPARISON OF PRE AND POST REFORM PERIOD
- Trade Performance of Pepper in India in the Post-Reform Period
- Poverty, inequality and inclusive growth during post-reform period in India
- DIGITAL INDIA- ROLE OF INDIA BPO PROMOTION SCHEME (IBPS) IN EMPLOYMENT GENERATION IN INDIA (WITH SPECIAL REFERENCE TO PROJECT EXECUTED BY SOFTWARE TECHNOLOGY PARKS OF INDIA-STPI)
- ROLE OF MSME SECTOR TOWARDS EMPLOYMENT GENERATION IN INDIA: A CASE STUDY OF JHARKHAND
Abstract
A quantitative study is conducted to examine the effect of social media usage on entrepreneurial leadership. Today, entrepreneurial leaders are needed in the competitive business world because they keep themselves updated with the latest technology knowledge which is helpful for the growth of their businesses. The main research question of my study is, does any relationship exist between social media usage and entrepreneurial leadership. A cross-sectional study is conducted. The data is collected, with the help of detailed questionnaire, from the sample size of 253 entrepreneurs who use social media for their businesses. The collected data is then analyzed by applying analysis and tests in SPSS. The exploratory data analysis results showed that youngsters use social media more than the elders and Facebook is the most popular platform used by the entrepreneurs. The results of the regression analysis indicate a positive significant relationship between social media usage and entrepreneurial leadership. The R square value is 0.494 which shows that 49.4% of
the variance in entrepreneurial leadership is because of social media usage.
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