Interactive museum model: Güemes Museum

Nowadays, museums are developing themselves within a context marked by communication and information technologies, the new demands from public and a trend towards consumption. The present case study of Güemes Museum, located in Salta, Argentina, is placed within this context. For this analysis we will delve into three dimensions in particular: its self-definition as an objectless museum, its tours and exhibiting resources, and its modern museum model. Starting from a revelation and analysis of visitor's comments on the websites TripAdvisor, Google Maps and Facebook, institutional and communicational pieces, and press notes, a study on its management and its social actors that contributed in its consolidation is proposed to delved on those dimensions. This case study allows us to realize the diverse commercialization trends that museums are going through currently, the role these assign to the visitor, and the type of settling of the exhibition place that this entails.