CONSIDERING THE ECONOMIC CHARACTERISTICS OF THE SECTOR IN THE PROCESS OF DEVELOPING A COMPANY STRATEGY

The analysis of the overall situation and competition in the sector always begins with a discussion of the main economic characteristics. The economic characteristics of the sector are important as they play a certain role in the development of the company's strategy. The company is not always able to choose any strategy. Its actions are usually restricted by the law, state policy, social regulation, and public attitudes. That is why it is important to analyze the economic characteristics of the sector and to take it into account while developing the right company development strategy. Studies prove that those companies that took the competitive situation of the sector into account more, while working out the development strategies and economic characteristics, were more competitive and strong.