A STUDY ON TECHNOLOGICAL INNOVATION FOR ONLINE USERSJournal: International Journal of Advanced Research in Engineering and Technology (IJARET) (Vol.11, No. 12)
Publication Date: 2020-12-31
Authors : M. Rajeswari;
Page : 322-334
Keywords : Technological Innovation; Online shopping.;
The study undertaken is on Technological Innovation for Online Users has is present in online shopping websites to make our shopping process hassle- free. The outline of the study is to find whether the features present in websites are useful and user- friendly. The methodology adopted here is the Questionnaire type Survey on Random population with a Sample Size of around 300 meant for Chi- Square test to find our correct estimation of our Hypotheses framed. The Questionnaire consists of questions on a Likert scale segregated by Technology Assessment Model factors. The findings resulted to know that the features are user- friendly and feel of security for online shopping depends on person's perception.
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