DESIGNING AN EFFECTIVE COMPUTER ANIMATION MODEL THROUGH CUSTOMIZING THE EXISTING ANIMATED SOCIAL AWARENESS PROGRAM IN TAMILNADU
Journal: International Journal of Management (IJM) (Vol.11, No. 11)Publication Date: 2020-11-30
Authors : Pranavakumar R Karnamaharajan K Leo Gertrude David;
Page : 2156-2164
Keywords : 2D animation; social awareness; mass communication tool; customized computer designing.;
Abstract
There is an increased realization that computer animation models proving to be an effective tool in mass communication. In an effort to test the efficacy of animated model, an empirical study was conducted at the doctoral level and this paper is meant to present the results pertaining only to animated model vis a vis the awareness level among the participants, as the research work covered other related objectives too. It was found there was an improved understanding among students after watching animated videos pertaining to health and hygiene. Paired Sample T test showed a statistically significant improvement in the scores obtained by the students after watching the animated videos. Further designing a new computer animated 2 D model for the same social awareness topics with inputs from the student respondents and incorporating the principles of animation and design was carried out.
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