EFFECT LOCATION, PRICE PERCEPTION OF SATISFACTION CUSTOMERS AND IMPACT ON REPURCHASE INTENTION

This study analyzes the effect of location, price perception on customer satisfaction and its impact on repurchase interest. The object of research in this paper was Lion Air flight service customers at Semarang Ahmad Yani airport. The sampling technique in this study was Purposive Sampling with totally 120 respondents as samples, and data collection method used was a questionnaire by distributing a list of questions to respondents in order to obtain information. The purpose of the study was formulated to determine the effect of location, perceived price on customer satisfaction and repurchase interest. In this study quantitative methods were used with questionnaires and variable measurements used a Likert scale 7. The validity and reliability tests were used to test the instruments, while the multiple linear regression was used as a data analysis tool. To test the ability of the model used the determination test. The influence of independent variables with the F test and hypothesis testing and mediation test with the Sobel test. Data processing produces the conclusion that: Location and price perception have a positive and significant effect on customer satisfaction. Location, price perception and customer satisfaction have a positive and significant effect on intention repurchase interest. Customer satisfaction is able to mediate location and price perception of Intention re-purchase interest.