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Formation of the territory''s brand through the umbrella brand of exported products
Journal: Business Education in the Knowledge Economy (Vol.6, No. 2)Publication Date: 2020-05-01
Authors : Eremiy Alina;
Page : 47-50
Keywords : territory brand; nmpt; export; Baikal;
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Abstract
A territory''s brand is something that attracts investors and tourists, increases the loyalty of local residents and producers, adds value to the territory in the eyes of all stakeholders, and increases the value and competitiveness of local products.
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Last modified: 2021-03-12 16:16:03