FORMATION FEATURES OF THE MARKET OF TECHNOLOGICAL SOLUTIONS ON ENERGY SAVING

The article is devoted to current issues in the field of energy saving. Energy Saving Technological Solutions are currently relevant, because they represent a whole range of actions, which includes not only goods, but also services, in particular, energy audit. The article gives the definition of « еnergy saving technological solutions « and identifies a number of factors affecting the market for energy-saving goods. There is a comprehensive analysis of electricity consumers in Ukraine in this paper, and it was found that the largest consumer of energy resources is industry, namely mining and processing plants. Research details the features of the formation of the market of technological solutions for energy saving, the composition of its participants, the analysis of their demand and product offers, ways of promotion, marketing of energy saving solutions for industrial enterprises. The article compares consumer demand for technological solutions and offers are presented on the market. We made a point that the market offers exist separately and not formed into a single set of solutions. Based on the research, the effects of implementing energy-saving solutions for customers — reducing the cost of production and increasing competitiveness, and for consumers — increased sales. The author analyzed the activity of sellers and their offers on energy service, audit and energy saving equipment. The article shows a new perspective on energy conservation, just as an object of sale. Practically the article can be used by marketers who promote high-tech products.