A Model of Broiler Chicken Business Development through Farmer Capacity and Socio-Economic Capital of the Community

Chicken breeding is a business that is widely done and developed by the community including broiler chickens (broiler) by the community in Maros Regency, especially in Bantimurung, Moncongloe and Maros Baru Sub-Districts. However, broiler chicken business also faces various obstacles in its development, due to the relatively high business risk. The purpose of this research is to find out the development model of broiler chicken business through strengthening the socioeconomic aspects of the community in Maros Regency. The type of data used in this study is primary data obtained from interview activities with questionnaire. Data analysis used is inferential statistical analysis with SEM method approach. Variables developed in the model include 4 (four) latent variables (constructs) namely; Individual Characteristics (X1), Economic Factors (X2), Social Factors (X3) and Business Development (Y). The results of the study obtained that the model of broiler chicken business development in Maros Regency, ideally carried out through strengthening individual characteristic factors (age, education and experience) and economic factors of the community (feed, price certainty and access to capital)