ACCOUNTING METHOD TRANSFORMATION IN THE AGE OF DIGITAL TECHNOLOGIES DEVELOPMENT

Digital technologies are penetrating deeper and deeper into all spheres of human life, without them it is impossible to imagine, in particular, any area of economic relations. Аccounting is not an exception, it is increasingly being automated with the use of the latest digital tools. Their implementation has become a challenge for the economic activities of Ukrainian enterprises, because such technologies require the transformation of approaches to the organization and maintenance of accounting, encourage a rethinking of its postulates. The article examines issues related to the impact of the process of digitalization of accounting, which in the domestic economy is characterized by retrospective orientation, dominance of the process over the result, a significant number of legal restrictions, the lack of progressivity and reduction of the real needs satisfaction level of information users, on the change of its methodological foundations. The necessity of transformation of the method of accounting with time, the emergence of technologically new ways of doing business and tools of accounting work performance is argued. An approach to each of the existing elements of the method of accounting (documentation, inventory, evaluation, calculation, accounts, double entry, balance and reporting) through the prism of their transformation under the influence of new digital technologies such as artificial intelligence, robotics, cloud technology, Internet of Things, blockchain, Big Data, etc. is suggested. In addition, the possibility and approaches to the selection of new elements of the method, different from the formed and unchanged for many years their system, are considered. The article also analyzes and summarizes the benefits of transformation of the elements of accounting method when applying digital technologies for the process and the result of its conduct, concludes the prospects of successful use of such technologies to gain competitive advantages and opportunities to keep pace with current trends in accounting science and practice.