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GAMIFICATION AS A NEW MANAGEMENT TECHNOLOGY

Journal: Sociosfera (Vol.12, No. 1)

Publication Date:

Authors : ;

Page : 109-112

Keywords : management technology; gamification; game; game technology; generation Y; generation Z; digital economy;

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Abstract

The article reveals the essence of a new management technology – gamification, which is a set of measures aimed at improving intra-organizational management, complementing traditional management tools and serving the development of industrial, social and human capital. According to the authors, the practical ap- plicability of gamification is likely to increase as representatives of generations Y and Z enter the labor market, the development of the digital economy and increasing requirements for the quality of the labor force

Last modified: 2021-03-22 17:15:59