COMPLEX ASSESSMENT AS AN ORGANIZATIONAL AND MOTIVATIONAL TOOL FOR DETERMINATION OF PRIORITY FORMS OF PERSONNEL DEVELOPMENT OF PRODUCTION AND TRADE ENTERPRISE

The article is devoted to substantiation of theoretical and methodological aspects of personal development as the most valuable resource of enterprise competition in the market environment. Within a specific enterprise it is important to carry out a comprehensive empirical study of the outlined problem on the example of a specific production and trade enterprise. The essence and place of personal development in the content of modern concepts of personnel management of the enterprise are characterized. The relevance of comprehensive personal development and the formation of relevant competencies in the context of updating the innovative practice of assessing the individual value of the employee is substantiated. The program of complex estimation of development of the personnel of the enterprise is developed, including: formation and studying of a motivational profile of workers on twelve factors of motivation, introduction of periodic estimation of the personnel according to the adapted methodology recommended by the international corporation «Logistics groups»; diagnostics of the type of corporate culture that has developed in the organization; study of documents characterizing the economic results of the employee: sales, the number of new customers, staff turnover in the entrusted unit, feedback on the work. The results of a comprehensive study of forms of assessment and stimulation of factors of personality development in the personnel management system of the enterprise are presented. It is offered to introduce the adapted systems for assessing the development of personality and the level of staff competence, coaching technologies and building career plans as effective methods of personal development in order to optimize personnel management in general.