TRENDS IN MARKETING TECHNOLOGIES IN THE TOURISM SECTOR AND IN THE MINDS OF COVID‑19

The article considers theoretical and practical approaches to the definition of the term «marketing technologies» in the tourism sector and their use in the context of quarantine restrictions and the COVID-19 pandemic. The article reveals the topic of the peculiarities of the use of social media, video marketing, context-marketing, virtual reality technologies in the general marketing complex of the company. The article highlights the key conditions for building interactive communication with the target audience, taking into account the peculiarities of business promotion through the latest marketing technologies in 2020, which differ significantly from the approaches to informing the audience in 2019. Important aspects for building trust in the company / product / service by forming an active community of loyal audience in social networks are indicated. As a result of the research the algorithm of effective use of the newest marketing technologies as a component of a marketing complex for business advancement is offered. The data and suggestions on world trends presented in the article can be used by Ukrainian travel companies to increase the efficiency of promotion of tourist services in the conditions of COVID-19 and the post-epidemic period.