LOGISTICS INFRASTRUCTURE OF BUSINESS ENVIRONMENT: INFLUENCE ON ENTERPRISE STRATEGY FORMATION

The specifics of functioning, place and role of modern logistics mediation in the infrastructure of the business environment, in order to form effective business strategies for businesses. The ability of logistics to be an effective mechanism for the formation, organization and implementation of successful business activities, in accordance with the requirements of a particular business environment, as a field of interaction between supply and demand. From the standpoint of retrospect, the conceptual scientific principles of formation and development of logistics, its integration into a wide range of business processes of business entities, taking on leading roles in ensuring organizational and economic relations in the process of trade. Theoretical and methodological principles for the formation of a set of strategies of business entities are considered. In particular, attention is focused on the impact of the external environment, and determining the optimal tools for adaptation to such influences. The criterion features of the formation of a modern business strategy, the priority of market flexibility and maneuverability, compared with the in-organicity of traditional resource provision. The effectiveness of logistics intermediation in achieving these criteria by the business entity is noted. The current specifics of the logistics services market in Ukraine are considered, in particular, key factors and obstacles that indirectly limit the development of the national business environment and business activities in general. Factors of objective and subjective nature are presented, which are able to limit the application of logistics approaches as permanent elements of business models of business entities. According to the results of the study, the guidelines of successful business activity are proposed, through the adaptation in the strategies of the elements of logistics infrastructure and service, the innovative nature of logistics in ensuring the competitiveness and sustainability of management is noted.