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Strategies of International Companies in Turbulent Marketing Environment

Journal: The Journal of International Economic Policy (Vol.1, No. 16)

Publication Date:

Authors : ; ; ;

Page : 5-34

Keywords : International marketing strategy; global environment turbulence; world industrial goods market; world consumer goods market; world services market.;

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Abstract

Marketing strategies of international companies in turbulent global environment conditions have been examined and their typification has been propounded by the successfulness criterion for companies operating on the international industrial and consumer goods and services markets.

Last modified: 2014-11-20 22:58:17